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CASE STUDIES

www.patch.com
The Challenge:

Patch was a year old start-up developing a hyper-local media platform. As an organization, they needed to:
– Create a culture of collaboration and ownership
– Build an effective organizational structure
– Define the big opportunity, vision and mission
– Communicate a cohesive story to investment community
– Transition COO to CEO role

The Solution:

– Facilitated transformation of culture to one of empowerment and ownership through CEO and team coaching
– Staff brain-storming to develop new clarified mission, vision and business opportunity
– Creation of organizational structure, definition of roles and acceleration of strategy roll out
– Developed powerful investor presentation which clarified unique value proposition of Patch

Key Results:

– Increased morale and motivation of employees and management by getting them to collaborate on a vision for the business and culture of the organization and methods to seed and support this culture throughout the organization
– Created a powerful investor presentation as an executive team that resulted in a major partner acquiring the company
– Developed more effective collaborative leadership across the executive team which has resulted in the company beating milestones for roll-out of strategy
– New vision and culture retained critical engineering talent
– Transformed effectiveness of CEO in building and developing a world class management team

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